The business evolved, the product began to be in some shops (

Romantics aims to double turnover and stop wasting money brand juices is a pioneer in using the state to preserve the fruit pascalització 09/14/13 pembuatan cv 02:00 - Barcelona - part rovira bottling company in Netherlands a rate of one million bottles a year
The insistence pembuatan cv of a mother to take her child fruit regularly is one of the causes of the birth of the company Romantics. The boy who ate fruit and Marc Coll admits now that he is 42 years old, what he really liked was the juices. Put all the nutrients and properties of the fruit in a format so comfortable and agile as a juice packaging has become the challenge want to do romantic.
To make this possible, the brand has been a pioneer in the state to use a system pascalització in the treatment of their products. The subject pascalització packaged foods very high levels of pressure to prevent flowering pembuatan cv and eliminate potential bacteria. The advantage of the method lies in the fact that makes it unnecessary to add preservatives to the product or apply heat treatments (such as pasteurization). According to the company says, for now, is "the only system pembuatan cv that enables a truly fresh juice and lasts 30 days, keeping all the nutritional properties of fruit and flavor." The Romantics project started in 2005 and closed 2013 with a turnover of over one million euros, "may reach 1.2 million euros," pembuatan cv says Marc Coll. For the first time, aims to "stop wasting money". pembuatan cv Glued fingers. pembuatan cv The path of this business, which has its operational pembuatan cv base in Barcelona (Sant Gervasi district offices and a logistics warehouse in Mercabarna) was full of bends they could derail the project. pembuatan cv
Romantics inspired by the product since the mid nineties marketed successfully Pete & Johnny's Smoothies UK (Pepsi paid 24 million to stay with the brand in 2004). Coll thought about the concept of juice for the state and set up a small plant on the outskirts of Barcelona. Sought to penetrate the segment bar and restaurant. "It was a way to minimize risk and investment. The volumes are smaller, affordable. If we start working with supermarkets and retail chains, is complicated. "
The business evolved, the product began to be in some shops ("very local shops Veritas, for example," says Coll) and tied an alliance with the group Areas to sell the airports of Madrid and Barcelona. The company decided to leave Barcelona and set up a plant in Murcia "to work from the side of the fruit. We jumped brokers and we could choose the best fruit at good prices. "Coll says that it has been 5 years without receiving any salary, teamed" pembuatan cv with both Murcia and just the thing that makes us a tremendous scam, 180,000 ".
Thinking throw in the towel, he found financial support in a family that bought shares of the brand. At this point, comes in what is now the great ally of the firm: the high pressure. Romantics leaves Murcia in 2011 and going to bottle their product in the Netherlands, where a plant expert and where do pascalització pembuatan cv 44 million bottles a year. Coll notes that, apart from technology partner in the Netherlands there is raw material at low cost, "Holland is a very important market to capture fruit worldwide. This allows us to find quality fruit at a low price. " pembuatan cv
At a rate of one million bottles a year, has found Romantics way to go, "mainly in Catalonia, particularly in and around Barcelona," and marks Madrid and the coast of the peninsula which landed at nearby stations with thrust.
Now sold in El Corte Ingles, Carrefour, pembuatan cv Caprabo, Good Price, Sorli Veritas and Carmen Miranda fruit. He sees opportunities to penetrate "the market in Southern Europe" a type of product that is rooted in Northern markets, and "if things go as expected, moved the manufacturing process in Catalonia.
Pursue a business in times of economic crisis is not easy. Marcos pembuatan cv Coll explains Romantics also had to overcome the distrust towards the consumer that has a range of products which, as a rule, "always say that everything is 100% natural and there are brands that are advertisements that are able to put a person blindfolded note that says no difference when you're drinking a carton. " Coll explains: "We have no money to make communication and explain pembuatan cv what we do. Work hard and try to pack our message is clear labels, but the main Luckily we have is that the product really is hooked to b